Infinite Drive was established in 2015 to provide a dynamic driver training solution to the corporate market that views the risks that drivers are faced with as a priority.
Since then we have expanded our range to include track experiences, vehicle launches, driving activations, vehicle logistics and even vehicle rentals through our sister company SCR.
Our approach is very hands on to ensure that we deliver the best guest experience possible while always being transparent.
Our Instructors
Our team comprises individuals with not only exceptional driving ability but a love of bringing out the best in our guests.
We continuously strive to better our skills. The qualities that our precision drivers/Instructors bring to an event are as follows:
Fun
This may be considered an odd attribute but we need our team to enjoy working together. When the team has fun, so do the clients, who we include in the friendly banter.
Passion
A word that is used frequently but seldom carries any real substance. The difference with our team is that when they speak, you can hear the love of what we do. When we coach, you can feel our desire to see you succeed
Professionalism
The guys and girls understand that they are the faces of the brand that they are representing. As a result, they will always ensure that the correct image is portrayed.
Experience
Our team all have years of experience. Made up of not only different training events but also product launches, precision driving for TV/advertisements, racing at National level, and in one entertaining departure from the norm, as driving doubles for three very well known motoring entertainment celebrities.
Upskilling
A thirst to stay up to date with new training techniques, excited by new technologies and never becoming complacent in our skills. We often conduct train the trainer sessions to improve our ability to communicate.
Our Experience
♦ Nissan E-Power (2023)
♦ Nissan Formula E (2023)
♦ Chery Festival of Motoring (2023)
♦ Proton Festival of Motoring (2023)
♦ Michelin Festival of Motoring (2023)
♦ BAIC Festival of Motoring (2023)
♦ KIA FUNEREX (2023)
♦ BAIC Festival of Motoring (2022)
♦ Michelin Festival of Motoring (2022)
♦ Toys 4 Boys Stunt show (2022)
♦ BEIJING X55 Track Experience (2022)
♦ BEIJING X55 Press launch (2022)
♦ BAIC B40 Plus Launch (2021)
♦ Nissan Navara Countrywide Dealer Training (2021)
♦ Exah Track Experience (2021)
♦ Kyalami 9-Hour Hot Laps (2020)
♦ Royal Energy Corporate Day (2020)
♦ Bidvest Proteacoin Driver Training (2016 – Present)
♦ Legacy Motor Group brand activations (2019)
♦ Suzuki Swift Sport Lauch (2019)
♦ Rand Easter Show guest experiences (2019)
♦ EVRT Summit drive activation and EVRT Road trip (2019)
♦ New Mazda3 product training launch (2019)
♦ Michelin Passion Experience with Ideology (2019)
♦ Michelin Primacy 4 and LTX Force launch with Ideology (2018)
♦ Mazda CX 3 LCI Training Launch (2018)
♦ Haval customer experience at FOM (2018)
♦ BAIC customer experience at FOM with Ideology (2018, 2019 & 2019)
♦ Kia customer experience at FOM with Ideology (2017, 2018)
♦ BMW X and Motorrad corporate sales brand experience (2017)
♦ Mazda CX 5 Launch (2017)
♦ DeLoitte Kyalami experience for 400pax (2016)
♦ Janssen Pharmacueticals training (2016)
♦ Infinity brand activations (2015)
Meet Our Driving Force
Christo Evangelou
Christo not only has extensive experience in the fields of Defensive, High Performance, 4X4 and motorcycle training, but also product training with multiple brands which allows Christo and his team to also explain the technology and its functions accurately to course participants.
Partners
Michelin Tyres
At Infinite Drive, we pride ourselves on delivering unparalleled race track experiences, driver training, sports car rentals, and motoring events in South Africa. Our commitment to excellence is reflected in our partnerships with top-tier suppliers, and we are honored to collaborate with Michelin, a renowned leader in the tyre industry. Michelin’s unwavering support empowers us to provide a premium experience to our customers by equipping our vehicles with the best tyres on the market. Their cutting-edge technology, innovation, and commitment to performance align seamlessly with our mission to offer thrilling and safe motoring adventures. Together with Michelin, we strive to elevate the driving experience and set new standards in the world of high-performance motoring in South Africa.
WEB Logix
Infinite Drive is thrilled to announce a strategic partnership with WEB Logix, a dynamic marketing agency that entered the scene in 2023 under the esteemed Logix Group of Companies. This collaboration signifies our commitment to enhancing our brand presence and delivering unparalleled motoring experiences in South Africa. WEB Logix, with its expertise in managed marketing solutions tailored to small to medium-sized businesses, aligns perfectly with our vision for excellence. Together, we aim to elevate our reach and impact through targeted marketing strategies that resonate with our audience. At Infinite Drive, we believe in forging connections and creating memorable experiences, and this partnership with WEB Logix is a testament to our dedication to providing top-notch services to our customers. We look forward to a successful journey ahead, where our shared passion for excellence will drive us to new heights in the world of high-performance motoring.