The team behind the wheel
On track
since 2015
Infinite Drive started as a driver training company for businesses that treat the risks their drivers face as a priority. Since then the work has grown into track experiences, vehicle launches and driving activations.
The approach has stayed the same: hands-on, focused on the guest's experience, and always transparent.
Pit crew
What every instructor brings
Exceptional driving ability matters, but so does a love of bringing out the best in the people in the passenger seat.
01
Fun
When the team enjoys working together, so do the guests, who get pulled into the banter.
02
Passion
You can hear it when they speak and feel it when they coach: they want you to succeed.
03
Professionalism
They know they are the face of the brand they represent on the day, and act like it.
04
Experience
Training events, product launches, precision driving for TV and adverts, and racing at national level.
05
Upskilling
Always learning new techniques and technology, with regular train-the-trainer sessions.
Logbook
Laps on
the record
Launches, festivals, dealer training and track days for some of the biggest names in South African motoring.
On the grid before
BMW · Nissan · Suzuki · Kia · Mazda · Haval · BAIC · Michelin · Puma Energy · Messe Frankfurt
- 2023Nissan e-Power · Nissan Formula E · Kia Funerex
- 2023Chery, Proton, Michelin and BAIC Festivals of Motoring
- 2022BAIC and Michelin Festivals of Motoring · Toys 4 Boys stunt show
- 2022Beijing X55 press launch and track experience
- 2021BAIC B40 Plus launch · Nissan Navara countrywide dealer training · Exah track experience
- 2020Kyalami 9-Hour hot laps · Royal Energy corporate day
- 2016 →Bidvest Protea Coin driver training, ongoing